Here are the basic elements from the People Vs. Larry Flynt theatrical press kit.
People Vs. Larry Flynt
NOTE: Press kits and promo items differ by studio and by the picture released. Some press kits are more elaborate then others. Some contain the bare minimum. The basic elements of a press kit include a folder, still pictures, production notes, film credits, and slides. The front of the folder is usually the same image as on the theatrical poster of the movie, but sometimes the folder is plain. The production notes may be a booklet or just photocopies stapled together. They may contain black and white photos. Usually they will include a summary of the movie, descriptions of the cast (a mini-resume of their previous work), descriptions of the filmmakers, and details about the production itself- where it was shot, how the filmmakers/actors did research for the film, certain details of interest like costumes, lighting, etc. that the filmmakers want to discuss. Film credits may be part of the production notes or set apart from them. They may only list the main cast and crew or they may be almost a duplicate of the credits shown at the end of the picture. Slides are 35 mm color slides of the images (may or may not be the same as the images of still photos) so that the magazine/newspaper can enlarge them to any size for their publication. Still photos are 8 x 10 inch black & white glossy photographs usually showing scenes from the movie with a caption underneath. Often times, one photo will contain two or more pictures from the film. Usually one photo will contain pictures of the director and possibly the producers of the film. The number of still photos varies greatly among press kits- one reason for this is some people sell the photos off individually. When the term "press kit" is used for a film, it usually refers to the press kit sent out when the film is released in U.S. theaters. However, there are other press kits such as kits sent out to promote the videotape/DVD release of a film or ones to promote the film's release in different countries. These probably will differ than the theatrical press kits.
ANOTHER NOTE: Press kits and promotional items are sent out to members of the television, newspaper, and magazine press to make them aware of the movie. These are not given out to the general public. I am not a member of the press, so I end up finding out about everything from secondary sources (not from the studio press department). After the release of the film, some press kits find their way to auctions or to film memorabilia stores. These press kits are not always intact, many times, some of the still pictures have been sold individually. Also, I think that certain promotional items (or more elaborate press kits) are sent to only a small number of reporters/critics. But that's only my impression, I know next to nothing about the whole thing. Anyway, what you see is the best I could come up with
If you have new information on Edward Norton (and you can provide a verifiable and reputable source), please email me- Susan
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